Taiwan KVM Equipment Market Study


Client

Leading KVM Vendor in Worldwide Markets

Project Type

Consulting Project

The Challenge

As a new comer and new products entering the Taiwan market, our customer was eager to know the market situation with the shortcut to enter the market. Therefore the client requested a market study to investigate the market environment and potential within the shortest possible time frame to formulate the best strategies to capture the market, and to investigate the purchase behaviors of Taiwan SIs - in order to select the right distribution channels for its products.

The Solution

Due to the importance of the competitive analysis which may strongly influence our customer's investment and marketing decision, we have conducted 30 extensive face-to-face interviews with the leading distributors and system integrators in Taiwan. We complimented with desk research to the in-depth interviews to help our client accomplish the original research objectives.

The Result

We collected the profile information of targeted distributors and SIs, as well as the business situations of each company in their own specialization. In the meantime, we examined the market's awareness of KVM switch products and the acceptance from users. The study results provided our customer a clear view of market situations, the buying behavior of different users, the existing sales activities from each channel, and supported the client formulate best marketing strategies to win the market.

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